A decision framework for restaurant revenue management

Breffni M. Noone; Thomas A. Maier

doi:10.1057/rpm.2015.15

A decision framework for restaurant revenue management

Breffni M. Noone, Thomas A. Maier

School of Hospitality Management

Research output: Contribution to journal › Article › peer-review

9 Scopus citations

Abstract

An increasingly complex and dynamic operating environment demands that restaurant operators leverage the wealth of data available to them to drive decisions that support sustained profitability. The goal of this article is to integrate academic research with developments in the field to provide restaurant operators with a comprehensive decision-making framework for restaurant revenue management (RRM). The framework promotes the systematic application of internally and externally generated data to support RRM-related decisions. This framework reflects a broad vision of RRM that is concerned with driving long-Term demand and sustained profitability in addition to supporting short-Term revenue generation.

Original language	English (US)
Pages (from-to)	231-244
Number of pages	14
Journal	Journal of Revenue and Pricing Management
Volume	14
Issue number	4
DOIs	https://doi.org/10.1057/rpm.2015.15
State	Published - Aug 31 2015

All Science Journal Classification (ASJC) codes

Business and International Management
Finance
Economics and Econometrics
Strategy and Management

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10.1057/rpm.2015.15

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A decision framework for restaurant revenue management

Abstract

All Science Journal Classification (ASJC) codes

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