A framework for effective global marketing for developing country public sector enterprises

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Abstract

Public sector organizations show distinct differences in structure, management, philosophy, and performance when compared to private sector organizations. In recent years, however, public sector organizations have emerged as important income contributors and a potent technology source to developing countries through their active internationalization efforts. Public sector organizations have begun to enter and operate in international markets, due to the home-country push and host-country pull factors. The purpose of this conceptual paper is to examine the globalization process of developing country public sector enterprises and develop a marketing oriented framework for effective internationalization process.

Original languageEnglish (US)
Pages (from-to)89-108
Number of pages20
JournalJournal of Global Marketing
Volume9
Issue number4
DOIs
StatePublished - Jan 1 1996

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All Science Journal Classification (ASJC) codes

  • Business and International Management
  • Marketing

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