A Framework for Success

Research output: Contribution to journalArticle

1 Citation (Scopus)
Original languageEnglish (US)
Number of pages1
JournalMarketing Management
Volume11
Issue number1
StatePublished - Jan 1 2002

All Science Journal Classification (ASJC) codes

  • Business and International Management
  • Marketing

Cite this

@article{6118c1f61f234969a5af8d9bab3f027d,
title = "A Framework for Success",
author = "Oliva, {Ralph Angelo}",
year = "2002",
month = "1",
day = "1",
language = "English (US)",
volume = "11",
journal = "Marketing Management",
issn = "1061-3846",
publisher = "American Marketing Association",
number = "1",

}

A Framework for Success. / Oliva, Ralph Angelo.

In: Marketing Management, Vol. 11, No. 1, 01.01.2002.

Research output: Contribution to journalArticle

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AU - Oliva, Ralph Angelo

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VL - 11

JO - Marketing Management

JF - Marketing Management

SN - 1061-3846

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