A high-level overview: A value perspective on the practice of business-to-business marketing

Ralph Oliva

Research output: Chapter in Book/Report/Conference proceedingChapter

3 Scopus citations
Original languageEnglish (US)
Title of host publicationHandbook of Business-to-Business Marketing
PublisherEdward Elgar Publishing Ltd.
Pages15-40
Number of pages26
ISBN (Print)9781849801423
DOIs
StatePublished - Jan 1 2012

All Science Journal Classification (ASJC) codes

  • Business, Management and Accounting(all)
  • Economics, Econometrics and Finance(all)

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