A high-level overview: A value perspective on the practice of business-to-business marketing

Research output: Chapter in Book/Report/Conference proceedingChapter

2 Citations (Scopus)
Original languageEnglish (US)
Title of host publicationHandbook of Business-to-Business Marketing
PublisherEdward Elgar Publishing Ltd.
Pages15-40
Number of pages26
ISBN (Print)9781849801423
DOIs
StatePublished - Jan 1 2012

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Business-to-business marketing

All Science Journal Classification (ASJC) codes

  • Business, Management and Accounting(all)
  • Economics, Econometrics and Finance(all)

Cite this

Oliva, R. A. (2012). A high-level overview: A value perspective on the practice of business-to-business marketing. In Handbook of Business-to-Business Marketing (pp. 15-40). Edward Elgar Publishing Ltd.. https://doi.org/10.4337/9781781002445.00010
Oliva, Ralph Angelo. / A high-level overview : A value perspective on the practice of business-to-business marketing. Handbook of Business-to-Business Marketing. Edward Elgar Publishing Ltd., 2012. pp. 15-40
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Oliva, RA 2012, A high-level overview: A value perspective on the practice of business-to-business marketing. in Handbook of Business-to-Business Marketing. Edward Elgar Publishing Ltd., pp. 15-40. https://doi.org/10.4337/9781781002445.00010

A high-level overview : A value perspective on the practice of business-to-business marketing. / Oliva, Ralph Angelo.

Handbook of Business-to-Business Marketing. Edward Elgar Publishing Ltd., 2012. p. 15-40.

Research output: Chapter in Book/Report/Conference proceedingChapter

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