A method to improve platform leveraging in a market segmentation grid for an existing product line

Ronald S. Farrell, Timothy W. Simpson

Research output: Contribution to journalArticle

16 Scopus citations

Abstract

This paper describes a method for improving commonality in a highly customized low volume product line whose members were originally developed one at a time to meet specific customer requirements. Rather than focusing on redesign of the entire product line, which can often be cost prohibitive, the method is part of a strategy to redesign a limited set of component parts that have the highest potential for cost savings. The method involves a four-step methodology: (1) determine an optimal component solution for each member artifact of an existing market segment grid, (2) test the feasibility of using each optimal component as a platform for the other artifacts, (3) formulate an optimization problem around the feasibility statistics whose solution is a product platform portfolio, and (4) solve the optimization problem for the platform portfolio that can span the existing market segment grid most cost effectively. The proposed method is applied to an example involving the redesign of actuator mounting yokes for an existing set of valves that are used in nuclear power plants. The methodology shows promise for determining a product platform mix that maximizes cost effectiveness yet meets performance requirements.

Original languageEnglish (US)
Article number031403
JournalJournal of Mechanical Design, Transactions of the ASME
Volume130
Issue number3
DOIs
Publication statusPublished - Mar 1 2008

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All Science Journal Classification (ASJC) codes

  • Mechanics of Materials
  • Mechanical Engineering
  • Computer Science Applications
  • Computer Graphics and Computer-Aided Design

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