A multi-attribute utility theory-based approach to product line consolidation and selection

Henri J. Thevenot, Elizabeth D. Steva, Gül E. Okudan, Timothy W. Simpson

Research output: Chapter in Book/Report/Conference proceedingConference contribution

10 Scopus citations

Abstract

Concept selection, an important step in the product design process, can also be used when redesigning or consolidating an existing product line for the purpose of effectively selecting a set of products that satisfies customer demands while increasing profits. If product line consolidation is not done properly, it can lead to unsuccessful platforms and ineffective family architectures that yield products that fail to satisfy customer demands. Accordingly, this paper presents a method that facilitates the consolidation of an existing product line using multi-attribute utility theory. The method helps select the subset of products to manufacture based on criteria at the (1) product level (e.g., costs and profits) and (2) product family-level (e.g., component reuse, variety, commonality, market coverage). The application of the proposed method is demonstrated using an existing line of staplers. The resulting decision, namely, the subset of products recommended by the proposed method, would substantially increase profits while minimizing product proliferation and still maintain good market coverage if the decision were implemented.

Original languageEnglish (US)
Title of host publicationProceedings of 2006 ASME International Design Engineering Technical Conferences and Computers and Information In Engineering Conference, DETC2006
Publication statusPublished - Nov 29 2006
Event2006 ASME International Design Engineering Technical Conferences and Computers and Information In Engineering Conference, DETC2006 - Philadelphia, PA, United States
Duration: Sep 10 2006Sep 13 2006

Publication series

NameProceedings of the ASME Design Engineering Technical Conference
Volume2006

Other

Other2006 ASME International Design Engineering Technical Conferences and Computers and Information In Engineering Conference, DETC2006
CountryUnited States
CityPhiladelphia, PA
Period9/10/069/13/06

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All Science Journal Classification (ASJC) codes

  • Modeling and Simulation
  • Mechanical Engineering
  • Computer Science Applications
  • Computer Graphics and Computer-Aided Design

Cite this

Thevenot, H. J., Steva, E. D., Okudan, G. E., & Simpson, T. W. (2006). A multi-attribute utility theory-based approach to product line consolidation and selection. In Proceedings of 2006 ASME International Design Engineering Technical Conferences and Computers and Information In Engineering Conference, DETC2006 (Proceedings of the ASME Design Engineering Technical Conference; Vol. 2006).