A Multi-National Study of Family Decision-making

Talha Harcar, John E. Spillan, Orsay Kucukemiroglu

Research output: Contribution to journalReview article

9 Citations (Scopus)

Abstract

In the globalization age, with worldwide increases in dual income households, decision-making has become more difficult and even more important than in the past. In this article, a five-countries cross - cultural comparisons of husband and wife decision-making roles in the purchase of various goods and services in unlike environments is presented. Despite substantial cultural variation, there are surprisingly high degrees of similarities in family purchasing decision roles among the five countries. This study provides insights for managerial and public policy makers on the implications of cross-cultural similarities and differences in consumer decision-making.

Original languageEnglish (US)
Pages (from-to)3-21
Number of pages19
JournalMultinational Business Review
Volume13
Issue number2
DOIs
StatePublished - Jun 17 2005

Fingerprint

Multinationals
Family decision making
Cultural variation
Globalization
Politicians
Income
Purchasing
Consumer decision making
Cross-cultural comparison
Decision making
Purchase
Public policy
Household decision making

All Science Journal Classification (ASJC) codes

  • Business, Management and Accounting(all)

Cite this

Harcar, Talha ; Spillan, John E. ; Kucukemiroglu, Orsay. / A Multi-National Study of Family Decision-making. In: Multinational Business Review. 2005 ; Vol. 13, No. 2. pp. 3-21.
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A Multi-National Study of Family Decision-making. / Harcar, Talha; Spillan, John E.; Kucukemiroglu, Orsay.

In: Multinational Business Review, Vol. 13, No. 2, 17.06.2005, p. 3-21.

Research output: Contribution to journalReview article

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