A multi-scale model of cultural distinctions in technology adoption

Erica Briscoe, C. J. Hutto, Carl Blunt, Ethan Trewhitt, Lora Weiss, Elizabeth Whitaker, Dennis Folds

Research output: Chapter in Book/Report/Conference proceedingChapter

1 Citation (Scopus)

Abstract

This chapter presents research on the benefits of multi-scale modeling to capture cultural and behavioral influences, using the adoption of new technology as a domain of demonstration. The spread of new technology depends on the decisions of individuals with diverse beliefs, traditions. and dispositions, which can be modeled using various approaches. The work here uses an agent-based model to represent factors at an individual level, and a system dynamics model to represent societal influences on technology acceptance. These models exchange information by having the society-level model generate outputs that are trends and which are used as inputs to the individual-level agent-based model, while the aggregation of individual behaviors supply reciprocal input to the higher-level society model. This type of federated modeling construct provides an analysis tool for examining the potential implications of economic and technology-related policies that may affect human behavior rising from one’s cognition, social interactions, and culture. The approach is also extensible to modeling decision-making by individuals in other activities beyond technology acceptance.

Original languageEnglish (US)
Title of host publicationAdvances in Cross-Cultural Decision Making
PublisherCRC Press
Pages239-249
Number of pages11
ISBN (Electronic)9781439834961
ISBN (Print)9781439834954
DOIs
StatePublished - Jan 1 2010

Fingerprint

Dynamic models
Demonstrations
Agglomeration
Decision making
Economics

All Science Journal Classification (ASJC) codes

  • Engineering(all)

Cite this

Briscoe, E., Hutto, C. J., Blunt, C., Trewhitt, E., Weiss, L., Whitaker, E., & Folds, D. (2010). A multi-scale model of cultural distinctions in technology adoption. In Advances in Cross-Cultural Decision Making (pp. 239-249). CRC Press. https://doi.org/10.1201/EBK1439834954
Briscoe, Erica ; Hutto, C. J. ; Blunt, Carl ; Trewhitt, Ethan ; Weiss, Lora ; Whitaker, Elizabeth ; Folds, Dennis. / A multi-scale model of cultural distinctions in technology adoption. Advances in Cross-Cultural Decision Making. CRC Press, 2010. pp. 239-249
@inbook{3a049817f30449dbae4af07b7148ed81,
title = "A multi-scale model of cultural distinctions in technology adoption",
abstract = "This chapter presents research on the benefits of multi-scale modeling to capture cultural and behavioral influences, using the adoption of new technology as a domain of demonstration. The spread of new technology depends on the decisions of individuals with diverse beliefs, traditions. and dispositions, which can be modeled using various approaches. The work here uses an agent-based model to represent factors at an individual level, and a system dynamics model to represent societal influences on technology acceptance. These models exchange information by having the society-level model generate outputs that are trends and which are used as inputs to the individual-level agent-based model, while the aggregation of individual behaviors supply reciprocal input to the higher-level society model. This type of federated modeling construct provides an analysis tool for examining the potential implications of economic and technology-related policies that may affect human behavior rising from one’s cognition, social interactions, and culture. The approach is also extensible to modeling decision-making by individuals in other activities beyond technology acceptance.",
author = "Erica Briscoe and Hutto, {C. J.} and Carl Blunt and Ethan Trewhitt and Lora Weiss and Elizabeth Whitaker and Dennis Folds",
year = "2010",
month = "1",
day = "1",
doi = "10.1201/EBK1439834954",
language = "English (US)",
isbn = "9781439834954",
pages = "239--249",
booktitle = "Advances in Cross-Cultural Decision Making",
publisher = "CRC Press",

}

Briscoe, E, Hutto, CJ, Blunt, C, Trewhitt, E, Weiss, L, Whitaker, E & Folds, D 2010, A multi-scale model of cultural distinctions in technology adoption. in Advances in Cross-Cultural Decision Making. CRC Press, pp. 239-249. https://doi.org/10.1201/EBK1439834954

A multi-scale model of cultural distinctions in technology adoption. / Briscoe, Erica; Hutto, C. J.; Blunt, Carl; Trewhitt, Ethan; Weiss, Lora; Whitaker, Elizabeth; Folds, Dennis.

Advances in Cross-Cultural Decision Making. CRC Press, 2010. p. 239-249.

Research output: Chapter in Book/Report/Conference proceedingChapter

TY - CHAP

T1 - A multi-scale model of cultural distinctions in technology adoption

AU - Briscoe, Erica

AU - Hutto, C. J.

AU - Blunt, Carl

AU - Trewhitt, Ethan

AU - Weiss, Lora

AU - Whitaker, Elizabeth

AU - Folds, Dennis

PY - 2010/1/1

Y1 - 2010/1/1

N2 - This chapter presents research on the benefits of multi-scale modeling to capture cultural and behavioral influences, using the adoption of new technology as a domain of demonstration. The spread of new technology depends on the decisions of individuals with diverse beliefs, traditions. and dispositions, which can be modeled using various approaches. The work here uses an agent-based model to represent factors at an individual level, and a system dynamics model to represent societal influences on technology acceptance. These models exchange information by having the society-level model generate outputs that are trends and which are used as inputs to the individual-level agent-based model, while the aggregation of individual behaviors supply reciprocal input to the higher-level society model. This type of federated modeling construct provides an analysis tool for examining the potential implications of economic and technology-related policies that may affect human behavior rising from one’s cognition, social interactions, and culture. The approach is also extensible to modeling decision-making by individuals in other activities beyond technology acceptance.

AB - This chapter presents research on the benefits of multi-scale modeling to capture cultural and behavioral influences, using the adoption of new technology as a domain of demonstration. The spread of new technology depends on the decisions of individuals with diverse beliefs, traditions. and dispositions, which can be modeled using various approaches. The work here uses an agent-based model to represent factors at an individual level, and a system dynamics model to represent societal influences on technology acceptance. These models exchange information by having the society-level model generate outputs that are trends and which are used as inputs to the individual-level agent-based model, while the aggregation of individual behaviors supply reciprocal input to the higher-level society model. This type of federated modeling construct provides an analysis tool for examining the potential implications of economic and technology-related policies that may affect human behavior rising from one’s cognition, social interactions, and culture. The approach is also extensible to modeling decision-making by individuals in other activities beyond technology acceptance.

UR - http://www.scopus.com/inward/record.url?scp=85054943051&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=85054943051&partnerID=8YFLogxK

U2 - 10.1201/EBK1439834954

DO - 10.1201/EBK1439834954

M3 - Chapter

AN - SCOPUS:85054943051

SN - 9781439834954

SP - 239

EP - 249

BT - Advances in Cross-Cultural Decision Making

PB - CRC Press

ER -

Briscoe E, Hutto CJ, Blunt C, Trewhitt E, Weiss L, Whitaker E et al. A multi-scale model of cultural distinctions in technology adoption. In Advances in Cross-Cultural Decision Making. CRC Press. 2010. p. 239-249 https://doi.org/10.1201/EBK1439834954