A negotiation model in agent-mediated electronic commerce

Mokdong Chung, V. Honavar

Research output: Chapter in Book/Report/Conference proceedingConference contribution

14 Scopus citations

Abstract

Today's first generation shopping agent is limited to comparing merchant offerings usually on price instead of their full range of attributes. Even in the full range comparison, there is not a good model which considers the overall features in the negotiation process. Therefore, the negotiation model needs to be extended to include negotiations over more attributes. We propose a negotiation model in agent-mediated electronic commerce to negotiate over prices, product features, warranties, and service policies based on utility theory and simple heuristics. We describe a prototype agent-mediated electronic commerce framework called Pmart. This framework provides the software reuse and extensibility based on object-oriented technology. It is implemented on Windows-based platforms using Java and CORBA for the network transparency and platform independence.

Original languageEnglish (US)
Title of host publicationProceedings - International Symposium on Multimedia Software Engineering
PublisherInstitute of Electrical and Electronics Engineers Inc.
Pages403-410
Number of pages8
ISBN (Electronic)0769509339, 9780769509334
DOIs
StatePublished - Jan 1 2000
EventInternational Symposium on Multimedia Software Engineering, MSE 2000 - Taipei, Taiwan, Province of China
Duration: Dec 11 2000Dec 13 2000

Publication series

NameProceedings - International Symposium on Multimedia Software Engineering

Other

OtherInternational Symposium on Multimedia Software Engineering, MSE 2000
CountryTaiwan, Province of China
CityTaipei
Period12/11/0012/13/00

All Science Journal Classification (ASJC) codes

  • Software
  • Media Technology

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