Frequently, marketing planners, when looking at distributive systems and institutions in foreign countries, are confronted with considerable contrasts to their own, more familiar, systems. This paper is presented as an illustration of one LDCs food distribution system which shows corresponding similarities to other less developed countries which are at the same level of socio-economic and cultural development. In this study, the Turkish food distribution system and the institutions utilized therein are examined. To overcome the existing shortcomings of the Turkish food distribution system, a national marketing plan for the marketing of fresh fruit and vegetables, as well as for the marketing of canned foods, is suggested. At the end of the paper, areas for further research are explored for interested researchers.
All Science Journal Classification (ASJC) codes
- Environmental Science(all)
- Earth and Planetary Sciences(all)