A strategic module-based platform design method for developing customized products in dynamic and uncertain market environments

Research output: Chapter in Book/Report/Conference proceedingConference contribution

5 Scopus citations

Abstract

Product family design facilitates mass customization by allowing highly differentiated products to be developed around a platform while targeting products to distinct market segments. Therefore, effective platforming of products is a cost-effective way to achieve mass customization The objective in this research is to develop a Strategic Module-based Platform Design Method (SMPDM) to determine a platform design strategy to support product family design in a dynamic and uncertain environment. Ontologies are used to represent products and enable sharing and reuse of design information. Data mining techniques are used to identify a platform and modules by utilizing design information stored in a large database or repository. To determine a platform for family design in dynamic and uncertain market environments, the SMPDM uses agent-based decision-making, involving a market-based negotiation mechanism and a game theoretic approach based on module-based platform concepts and a mathematical model. To demonstrate and validate the usefulness of the proposed method, it is applied to a family of power tools and tested in multiple scenario-based experiments. The SMPDM provides an optimal platform design strategy that can be adapted to various dynamic and uncertain market environments. Therefore, the SMPDM can help develop design strategies to manage and create a cost-effective variety of products based on a platform in support of mass customization.

Original languageEnglish (US)
Title of host publicationASME 2008 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference, IDETC/CIE2008
Pages1053-1066
Number of pages14
EditionPARTS A AND B
DOIs
StatePublished - Dec 1 2008
EventASME 2008 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference, IDETC/CIE2008 - Brooklyn, NY, United States
Duration: Aug 3 2008Aug 6 2008

Publication series

NameProceedings of the ASME Design Engineering Technical Conference
NumberPARTS A AND B
Volume1

Other

OtherASME 2008 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference, IDETC/CIE2008
CountryUnited States
CityBrooklyn, NY
Period8/3/088/6/08

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All Science Journal Classification (ASJC) codes

  • Modeling and Simulation
  • Mechanical Engineering
  • Computer Science Applications
  • Computer Graphics and Computer-Aided Design

Cite this

Moon, S. K., Simpson, T. W., & Tirupatikumara, S. R. (2008). A strategic module-based platform design method for developing customized products in dynamic and uncertain market environments. In ASME 2008 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference, IDETC/CIE2008 (PARTS A AND B ed., pp. 1053-1066). (Proceedings of the ASME Design Engineering Technical Conference; Vol. 1, No. PARTS A AND B). https://doi.org/10.1115/DETC2008-49683