A study of MVNO diffusion and market structure in the EU, US, Hong Kong, and Singapore

Dong Hee Shin, Michael Bartolacci

Research output: Contribution to journalArticlepeer-review

29 Scopus citations

Abstract

Mobile virtual network operators (MVNO's) are emerging as alternative channels for network operators to increase market share and drive traffic over their networks. MVNO's have gained popularity recently in Europe, but have a dismal track record in Asia. In comparing the two regions, this study analyzes how the MVNO market has changed and what opportunities and/or threats network operators and potential MVNO entrants are likely to face. The essential question in next generation MVNO's is how the roles of mobile network operators, service providers and content producers will change current and future value chains. This study conducts an economic assessment of market structure and environment for different countries' MVNO diffusion. The data on market structure is analyzed by means of factor analysis techniques in order to group countries according to their market environments. Then, structural equation modeling is used to investigate the relations of MVNO diffusion and independent variables. The results show that the MVNO diffusion significantly relates to market and industry structure.

Original languageEnglish (US)
Pages (from-to)86-100
Number of pages15
JournalTelematics and Informatics
Volume24
Issue number2
DOIs
StatePublished - May 1 2007

All Science Journal Classification (ASJC) codes

  • Computer Networks and Communications
  • Electrical and Electronic Engineering

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