A systematic approach for healthcare marketing behaviour in developing countries: The case of Turkey

Talha Harcar, John E. Spillan

Research output: Contribution to journalArticlepeer-review

2 Scopus citations

Abstract

This study investigates the impact of healthcare marketing on the wellness and preventive healthcare of Turkish citizens. The findings suggest a non-significant link between preventive healthcare behaviours and health knowledge. Moreover, those programmes instituted by the Public Health Ministry and other health-oriented businesses which have an impact on healthy lifestyle do not seem to be a total success. Evidently there is a different perspective that exists regarding the use of advertising and promotion campaigns to inform and educate citizens about the importance of healthcare.

Original languageEnglish (US)
Pages (from-to)124-143
Number of pages20
JournalInternational Journal of Business and Systems Research
Volume2
Issue number2
DOIs
StatePublished - 2008

All Science Journal Classification (ASJC) codes

  • Management Information Systems
  • Business and International Management
  • Strategy and Management

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