Achieving Extra-Genre Rhetorical Goals

Disarming Expectations

Research output: Contribution to journalArticle

Abstract

Though genre theory in rhetoric and rhetorical criticism has been the subject of much research regarding situations, audience expectations, and characteristics of particular genres, there is no discussion of how a speaker might successfully violate genre in order to talk about issues she or he feels are more important. An instance of this exceptional situation is John Hampden Chamberlayne’s 1881 Confederate memorial speech, “Graves of the Cray.” Chamberlayne’s approach of “disarming expectations” may be generalized within a communication rules perspective, opening new lines of research into the other side of genre theory, and new opportunities for the integration of humanistic and social scientific theory and research.

Original languageEnglish (US)
Pages (from-to)199-210
Number of pages12
JournalCommunication Quarterly
Volume40
Issue number3
DOIs
StatePublished - Jun 1 1992

Fingerprint

genre
memorial
rhetoric
criticism
Communication
communication

All Science Journal Classification (ASJC) codes

  • Communication

Cite this

@article{5076c1126439430dadcb6a875381f293,
title = "Achieving Extra-Genre Rhetorical Goals: Disarming Expectations",
abstract = "Though genre theory in rhetoric and rhetorical criticism has been the subject of much research regarding situations, audience expectations, and characteristics of particular genres, there is no discussion of how a speaker might successfully violate genre in order to talk about issues she or he feels are more important. An instance of this exceptional situation is John Hampden Chamberlayne’s 1881 Confederate memorial speech, “Graves of the Cray.” Chamberlayne’s approach of “disarming expectations” may be generalized within a communication rules perspective, opening new lines of research into the other side of genre theory, and new opportunities for the integration of humanistic and social scientific theory and research.",
author = "{Campbell, III}, {J. Louis}",
year = "1992",
month = "6",
day = "1",
doi = "10.1080/01463379209369836",
language = "English (US)",
volume = "40",
pages = "199--210",
journal = "Communication Quarterly",
issn = "0146-3373",
publisher = "Routledge",
number = "3",

}

Achieving Extra-Genre Rhetorical Goals : Disarming Expectations. / Campbell, III, J. Louis.

In: Communication Quarterly, Vol. 40, No. 3, 01.06.1992, p. 199-210.

Research output: Contribution to journalArticle

TY - JOUR

T1 - Achieving Extra-Genre Rhetorical Goals

T2 - Disarming Expectations

AU - Campbell, III, J. Louis

PY - 1992/6/1

Y1 - 1992/6/1

N2 - Though genre theory in rhetoric and rhetorical criticism has been the subject of much research regarding situations, audience expectations, and characteristics of particular genres, there is no discussion of how a speaker might successfully violate genre in order to talk about issues she or he feels are more important. An instance of this exceptional situation is John Hampden Chamberlayne’s 1881 Confederate memorial speech, “Graves of the Cray.” Chamberlayne’s approach of “disarming expectations” may be generalized within a communication rules perspective, opening new lines of research into the other side of genre theory, and new opportunities for the integration of humanistic and social scientific theory and research.

AB - Though genre theory in rhetoric and rhetorical criticism has been the subject of much research regarding situations, audience expectations, and characteristics of particular genres, there is no discussion of how a speaker might successfully violate genre in order to talk about issues she or he feels are more important. An instance of this exceptional situation is John Hampden Chamberlayne’s 1881 Confederate memorial speech, “Graves of the Cray.” Chamberlayne’s approach of “disarming expectations” may be generalized within a communication rules perspective, opening new lines of research into the other side of genre theory, and new opportunities for the integration of humanistic and social scientific theory and research.

UR - http://www.scopus.com/inward/record.url?scp=84949385337&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=84949385337&partnerID=8YFLogxK

U2 - 10.1080/01463379209369836

DO - 10.1080/01463379209369836

M3 - Article

VL - 40

SP - 199

EP - 210

JO - Communication Quarterly

JF - Communication Quarterly

SN - 0146-3373

IS - 3

ER -