Fingerprint
Dive into the research topics of 'Advertiser risk taking, campaign originality, and campaign performance'. Together they form a unique fingerprint.- Sort by
- Weight
- Alphabetically
Advertiser risk taking, campaign originality, and campaign performance
Guangping Wang, Wenyu Dou, Hairong Li, Nan Zhou
Research output: Contribution to journal › Article › peer-review
21
Scopus
citations