TY - JOUR
T1 - Advertising Agency/Client Relationships in an Advanced Developing Country
AU - Kaynak, Erdener
AU - Kucukemiroglu, Orsay
AU - Odabasi, Yavuz
N1 - Publisher Copyright:
© 1994, MCB UP Limited.
PY - 1994/1
Y1 - 1994/1
N2 - Suggests that, parallel with the rapid developments taking place in themanufacturing sector, the advertising industry is also experiencing astage of rapid development in most of the advanced developing countries,as evidenced by the increasing number of advertising agencies and totalbillings. Examines present structured characteristics of Turkishadvertising agencies and critically compares the role and functions ofthe advertising agency and client relationships in that country.
AB - Suggests that, parallel with the rapid developments taking place in themanufacturing sector, the advertising industry is also experiencing astage of rapid development in most of the advanced developing countries,as evidenced by the increasing number of advertising agencies and totalbillings. Examines present structured characteristics of Turkishadvertising agencies and critically compares the role and functions ofthe advertising agency and client relationships in that country.
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U2 - 10.1108/03090569410049145
DO - 10.1108/03090569410049145
M3 - Article
AN - SCOPUS:0642356648
SN - 0309-0566
VL - 28
SP - 35
EP - 55
JO - European Journal of Marketing
JF - European Journal of Marketing
IS - 1
ER -