Fingerprint
Dive into the research topics of 'Advertising during COVID-19: Exploring Perceived Brand Message Authenticity and Potential Psychological Reactance'. Together they form a unique fingerprint.- Sort by
- Weight
- Alphabetically
Advertising during COVID-19: Exploring Perceived Brand Message Authenticity and Potential Psychological Reactance
Heather Shoenberger, Eunjin Kim, Yuan Sun
Research output: Contribution to journal › Article › peer-review
19
Scopus
citations