Affect and persuasion

Research output: Chapter in Book/Report/Conference proceedingChapter

25 Scopus citations
Original languageEnglish (US)
Title of host publicationThe SAGE Handbook of Persuasion
Subtitle of host publicationDevelopments in Theory and Practice
PublisherSAGE Publications Inc.
Pages150-166
Number of pages17
ISBN (Electronic)9781452218410
ISBN (Print)9781412983136
DOIs
StatePublished - Jan 1 2012

All Science Journal Classification (ASJC) codes

  • Social Sciences(all)

Cite this

Dillard, J. P., & Seo, K. (2012). Affect and persuasion. In The SAGE Handbook of Persuasion: Developments in Theory and Practice (pp. 150-166). SAGE Publications Inc.. https://doi.org/10.4135/9781452218410.n10