Affecting Girls' Activity and Job Interests Through Play: The Moderating Roles of Personal Gender Salience and Game Characteristics

Emily F. Coyle, Lynn S. Liben

Research output: Contribution to journalArticle

14 Citations (Scopus)

Abstract

Gender schema theory (GST) posits that children approach opportunities perceived as gender appropriate, avoiding those deemed gender inappropriate, in turn affecting gender-differentiated career trajectories. To test the hypothesis that children's gender salience filters (GSF-tendency to attend to gender) moderate these processes, 62 preschool girls (M = 4.5 years) were given GSF measures. Two weeks later, they played a computer game about occupations that manipulated the game-character's femininity (hyperfeminized Barbie vs. less feminized Playmobil Jane). Following game play, girls' interests in feminine activities showed an interaction of game condition and GSF: High-GSF girls showed intensified feminine activity interests only with Barbie; low-GSF girls showed no change with either character. Neither GSF nor game condition affected occupational interests. Implications for GST, individual differences, and occupational interventions are discussed.

Original languageEnglish (US)
Pages (from-to)414-428
Number of pages15
JournalChild development
Volume87
Issue number2
DOIs
StatePublished - Mar 1 2016

Fingerprint

gender
Femininity
Video Games
computer game
femininity
Occupations
Individuality
occupation
career
interaction

All Science Journal Classification (ASJC) codes

  • Pediatrics, Perinatology, and Child Health
  • Education
  • Developmental and Educational Psychology

Cite this

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Affecting Girls' Activity and Job Interests Through Play : The Moderating Roles of Personal Gender Salience and Game Characteristics. / Coyle, Emily F.; Liben, Lynn S.

In: Child development, Vol. 87, No. 2, 01.03.2016, p. 414-428.

Research output: Contribution to journalArticle

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