Agenda-Tapping: Conceptualizing the Relationship Between News Coverage, Fundraising, and the First Amendment

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3 Scopus citations

Abstract

Agenda setting represents a promising framework for understanding charitable donation and special interest political contribution behavior. This article reports the results of a study investigating the link between the agenda-setting function of the press, nonprofit donations, and special interest political contributions. Using financial information from two nonprofit organizations associated with the issue of gun control/gun rights, this study found media mentions of gun control to be strong and significant predictors of donations to a gun control-oriented nonprofit and nonprofit contributions to political campaigns.

Original languageEnglish (US)
Pages (from-to)1-22
Number of pages22
JournalJournal of Nonprofit and Public Sector Marketing
Volume27
Issue number1
DOIs
StatePublished - Jan 2 2015

All Science Journal Classification (ASJC) codes

  • Marketing

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