Aggregate effects of advertising decisions: A complex systems look at search engine advertising via an experimental study

Business & Economics

• Search Engine 100%
• Experimental Study 85%
• Electronic Word-of-mouth 39%
• Bidding Behavior 28%
• Simulation 22%
• Level Effect 13%
• Advertising Strategy 13%
• Bidding Strategy 13%
• Group Decision 13%
• Incentives 11%
• Ranking 11%
• Market Performance 11%
• Research Work 11%
• Social Media 9%
• Pricing 7%
• Experiment 6%
• Profit 6%
• Design Methodology 5%
• Industry 4%

Social Sciences

• search engine 83%
• market 28%
• auction 25%
• simulation 23%
• electronics 20%
• collective decision 13%
• group decision 12%
• pricing 9%
• collective behavior 9%
• ranking 8%
• profit 8%
• social media 7%
• incentive 7%
• experiment 5%
• industry 5%
• methodology 5%
• performance 4%
• Group 3%

Engineering & Materials Science

• Search engines 90%
• Marketing 86%
• Large scale systems 76%
• Profitability 8%
• Industry 4%
• Costs 3%
• Experiments 3%