Abstract
We empirically analyze a "hot topic" of online marketing to exam the predictive performance of an opinion evolution model. We compare our model with existing algorithms of online prediction and conduct an analysis using a test data set. Results show that our model and corresponding information influence rule have increased prediction performance.
Original language | English (US) |
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Pages (from-to) | 53-61 |
Number of pages | 9 |
Journal | Journal of Computers (Taiwan) |
Volume | 27 |
Issue number | 3 |
DOIs | |
State | Published - 2016 |
All Science Journal Classification (ASJC) codes
- Computer Science(all)