TY - JOUR
T1 - An Exploratory Study of Travelers' Use of Online Reviews and Recommendations
AU - Zhang, Lixuan
AU - Pan, Bing
AU - Smith, Wayne
AU - Li, Xiang (Robert)
PY - 2009/12/1
Y1 - 2009/12/1
N2 - Travelers are increasingly turning to online reviews and recoGandomi_Haider_2015_International_Journal_Information_Managementmmendations to plan trips. This article investigates the sources and types of online travel reviews and recommendations, and examines the heuristics used by subjects when making travel decisions. The results of this study indicated that those reviews and recommendations come from peer travelers, third parties, or travel companies; they can be categorized into text-based recommendations, symbolic recommendation, numerical ratings, or narrative reviews. Also, the results indicated that the subjects used several heuristics to make their decisions.
AB - Travelers are increasingly turning to online reviews and recoGandomi_Haider_2015_International_Journal_Information_Managementmmendations to plan trips. This article investigates the sources and types of online travel reviews and recommendations, and examines the heuristics used by subjects when making travel decisions. The results of this study indicated that those reviews and recommendations come from peer travelers, third parties, or travel companies; they can be categorized into text-based recommendations, symbolic recommendation, numerical ratings, or narrative reviews. Also, the results indicated that the subjects used several heuristics to make their decisions.
UR - https://www.mendeley.com/catalogue/f14eba7a-da05-396b-a840-99b9517ee5f0/
U2 - 10.3727/109830509789994775
DO - 10.3727/109830509789994775
M3 - Article
SN - 1098-3058
VL - 11
SP - 157
EP - 167
JO - Information Technology and Tourism
JF - Information Technology and Tourism
IS - 2
ER -