An investigation into the role of intentions as mediators of the attitude-behavior relationship

Richard P. Bagozzi, Johann Baumgartner, Youjae Yi

Research output: Contribution to journalArticlepeer-review

191 Scopus citations

Abstract

Do intentions mediate all of the effects of attitudes on behavior? This study shows that discovery of the role of intentions depends on the statistical power of test procedures, the reliability of measures of intentions, and the nature of the processes intervening between intentions and behavior.

Original languageEnglish (US)
Pages (from-to)35-62
Number of pages28
JournalJournal of Economic Psychology
Volume10
Issue number1
DOIs
StatePublished - Mar 1989

All Science Journal Classification (ASJC) codes

  • Applied Psychology
  • Sociology and Political Science
  • Economics and Econometrics

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