ANALYSING the EFFECT of SELF-EFFICACY and INFLUENCERS on DESIGN TEAM PERFORMANCE

H. Singh, G. Cascini, C. McComb

Research output: Contribution to journalConference articlepeer-review

3 Scopus citations

Abstract

Social media influencers (SMI) are gaining interest and many are studying their influence on the online audience, little is known about the role played by them in offline teams. One such attempt to study the effect of influencers in co-design team is presented in this paper, where individuals who are confident in their abilities drive the team process. Thus, self-efficacy is considered for determining influencer behaviour. Results expose the relationship between self-efficacy and influencer status on the design process, besides briefly highlighting the effects on above-average teams.

Original languageEnglish (US)
Pages (from-to)2571-2580
Number of pages10
JournalProceedings of the Design Society: DESIGN Conference
Volume1
DOIs
StatePublished - 2020
Event16th International Design Conference, DESIGN 2020 - Virtual, Online
Duration: Oct 26 2020Oct 29 2020

All Science Journal Classification (ASJC) codes

  • Engineering (miscellaneous)
  • Industrial and Manufacturing Engineering
  • Modeling and Simulation
  • Computer Science Applications

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