Analyzing Policy Capturing Data Using Structural Equation Modeling for Within-Subject Experiments (SEMWISE)

Bert Weijters, Johann Baumgartner

Research output: Contribution to journalArticle

Abstract

We present the SEMWISE (structural equation modeling for within-subject experiments) approach for analyzing policy capturing data. Policy capturing entails estimating the weights (or utilities) of experimentally manipulated attributes in predicting a response variable of interest (e.g., the effect of experimentally manipulated market-technology combination characteristics on perceived entrepreneurial opportunity). In the SEMWISE approach, a factor model is specified in which latent weight factors capture individually varying effects of experimentally manipulated attributes on the response variable. We describe the core SEMWISE model and propose several extensions (how to incorporate nonbinary attributes and interactions, model multiple indicators of the response variable, relate the latent weight factors to antecedents and/or consequences, and simultaneously investigate several populations of respondents). The primary advantage of the SEMWISE approach is that it facilitates the integration of individually varying policy capturing weights into a broader nomological network while accounting for measurement error. We illustrate the approach with two empirical examples, compare and contrast the SEMWISE approach with multilevel modeling (MLM), discuss how researchers can choose between SEMWISE and MLM, and provide implementation guidelines.

Original languageEnglish (US)
Pages (from-to)623-648
Number of pages26
JournalOrganizational Research Methods
Volume22
Issue number3
DOIs
StatePublished - Jul 1 2019

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Experiments
Measurement errors
Structural equation modeling
Policy capturing
Experiment
Multilevel modeling
Factors
Entrepreneurial opportunity
Measurement error
Interaction

All Science Journal Classification (ASJC) codes

  • Decision Sciences(all)
  • Strategy and Management
  • Management of Technology and Innovation

Cite this

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Analyzing Policy Capturing Data Using Structural Equation Modeling for Within-Subject Experiments (SEMWISE). / Weijters, Bert; Baumgartner, Johann.

In: Organizational Research Methods, Vol. 22, No. 3, 01.07.2019, p. 623-648.

Research output: Contribution to journalArticle

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