Analyzing Second Screen Based Social Soundtrack of TV Viewers from Diverse Cultural Settings

Partha Mukherjee, Bernard J. Jansen

Research output: Chapter in Book/Report/Conference proceedingConference contribution

1 Scopus citations

Abstract

The presence of social networks and computing device in form of secondary screens used in conjunction with television plays a significant role in the shift from traditional television to social television (sTV). In this research, we explore the overall secondary screen usage in terms of four conversation patterns each over different cultural social soundtrack related to different TV shows. We process more than 469,000 tweets from second screens for four popular TV shows from four different countries. The ANOVA test results identify significant differences in overall usage of conversational patterns among viewers for TV broadcast across diverse cultures using second screens.

Original languageEnglish (US)
Title of host publicationSocial Computing, Behavioral-Cultural Modeling, and Prediction - 8th International Conference, SBP 2015, Proceedings
EditorsKevin Xu, Nitin Agarwal, Nathaniel Osgood
PublisherSpringer Verlag
Pages375-380
Number of pages6
ISBN (Electronic)9783319162676
DOIs
StatePublished - Jan 1 2015
Event8th International Conference on Social Computing, Behavioral-Cultural Modeling, and Prediction, SBP 2015 - Washington, United States
Duration: Mar 31 2015Apr 3 2015

Publication series

NameLecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
Volume9021
ISSN (Print)0302-9743
ISSN (Electronic)1611-3349

Other

Other8th International Conference on Social Computing, Behavioral-Cultural Modeling, and Prediction, SBP 2015
CountryUnited States
CityWashington
Period3/31/154/3/15

All Science Journal Classification (ASJC) codes

  • Theoretical Computer Science
  • Computer Science(all)

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