Childrens influence on parental purchases of cereal was investigated by unobtrusively observing 15 pair of Anglo and 15 pair of Hispanic children and their parent(s) inthe cereal aisle of Allentown, Pennsylvania grocery stores. Tabulation was kept on whetherthe child did or did not influence the purchase behavior of their parent(s). It was foundthat overall, children had a statistically significant influence on their parents purchase behavior (p < .01). Although a percentage difference existed, there was no statistically significant difference between the Anglo children's influence and the Hispanic children's influence on their parents purchasing behavior of cereal (p < .05).
All Science Journal Classification (ASJC) codes
- Food Science
- Business and International Management