Anglo versus hispanic childrens influence on parental purchase of cereal

Research output: Contribution to journalArticle

2 Citations (Scopus)

Abstract

Childrens influence on parental purchases of cereal was investigated by unobtrusively observing 15 pair of Anglo and 15 pair of Hispanic children and their parent(s) inthe cereal aisle of Allentown, Pennsylvania grocery stores. Tabulation was kept on whetherthe child did or did not influence the purchase behavior of their parent(s). It was foundthat overall, children had a statistically significant influence on their parents purchase behavior (p < .01). Although a percentage difference existed, there was no statistically significant difference between the Anglo children's influence and the Hispanic children's influence on their parents purchasing behavior of cereal (p < .05).

Original languageEnglish (US)
Pages (from-to)67-72
Number of pages6
JournalJournal of Food Products Marketing
Volume1
Issue number3
DOIs
StatePublished - Sep 17 1993

Fingerprint

Hispanic Americans
Parents
grocery stores
purchasing
Edible Grain
Cereals
Purchase
Purchase behavior

All Science Journal Classification (ASJC) codes

  • Business and International Management
  • Food Science
  • Marketing

Cite this

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abstract = "Childrens influence on parental purchases of cereal was investigated by unobtrusively observing 15 pair of Anglo and 15 pair of Hispanic children and their parent(s) inthe cereal aisle of Allentown, Pennsylvania grocery stores. Tabulation was kept on whetherthe child did or did not influence the purchase behavior of their parent(s). It was foundthat overall, children had a statistically significant influence on their parents purchase behavior (p < .01). Although a percentage difference existed, there was no statistically significant difference between the Anglo children's influence and the Hispanic children's influence on their parents purchasing behavior of cereal (p < .05).",
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Anglo versus hispanic childrens influence on parental purchase of cereal. / Ogden, Denise T.

In: Journal of Food Products Marketing, Vol. 1, No. 3, 17.09.1993, p. 67-72.

Research output: Contribution to journalArticle

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