Antecedents to psychological reactance: The impact of threat, message frame, and choice

Research output: Contribution to journalArticle

30 Scopus citations

Abstract

A 2 (Threat: high vs. low) × 2 (Frame: gain vs. loss) × 2 (Choice: yes vs. no) × 2 (Behavior: prevention vs. detection) factorial design Web-based experiment (N = 814) was conducted to investigate the impact of threat to freedom, message frame, and behavioral choice as antecedents to psychological reactance. The intertwined model for reactance measure was replicated. Results showed that threat to freedom and the loss frame increased, and the gain frame and choice mitigated psychological reactance. The advantages of choice and the gain frame were most salient when threat was high.

Original languageEnglish (US)
Pages (from-to)975-985
Number of pages11
JournalHealth Communication
Volume30
Issue number10
DOIs
StatePublished - Sep 22 2015

All Science Journal Classification (ASJC) codes

  • Health(social science)
  • Communication

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