Anti-Sugar-Sweetened Beverage Messages Elicit Reactance: Effects on Attitudes and Policy Preferences

James Dillard, Jinyoung Kim, Shu Scott Li

Research output: Contribution to journalArticle

1 Citation (Scopus)

Abstract

Messages that convey the dangers associated with consumption of sugar-sweetened beverages (SSBs) may be the most effective means of changing attitudes toward consumption and policy preferences. However, there is a risk that this message type also stimulates reactance, a form of resistance to persuasion. A study (N = 618) using messages from the 2012 New York City anti-SSB campaign and a sample of New York City residents showed just such effects. Reactance was heightened by prior message exposure, conservative political orientation and prior consumption of SSBs. The net message effect was still persuasive overall for attitudes, but could be improved by 17% if reactance were eliminated. In contrast, the net message effect on policy preferences was counterpersuasive, due to processes other than reactance. Anti-SSB threat appeals can change attitudes toward one’s own behavior in a more healthful direction, while simultaneously eroding support for more restrictive SSB policies.

Original languageEnglish (US)
Pages (from-to)703-711
Number of pages9
JournalJournal of Health Communication
Volume23
Issue number8
DOIs
StatePublished - Aug 3 2018

Fingerprint

reactance
Beverages
Sugars
attitude change
political attitude
Persuasive Communication
persuasion
appeal
campaign
threat
resident

All Science Journal Classification (ASJC) codes

  • Health(social science)
  • Communication
  • Public Health, Environmental and Occupational Health
  • Library and Information Sciences

Cite this

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abstract = "Messages that convey the dangers associated with consumption of sugar-sweetened beverages (SSBs) may be the most effective means of changing attitudes toward consumption and policy preferences. However, there is a risk that this message type also stimulates reactance, a form of resistance to persuasion. A study (N = 618) using messages from the 2012 New York City anti-SSB campaign and a sample of New York City residents showed just such effects. Reactance was heightened by prior message exposure, conservative political orientation and prior consumption of SSBs. The net message effect was still persuasive overall for attitudes, but could be improved by 17{\%} if reactance were eliminated. In contrast, the net message effect on policy preferences was counterpersuasive, due to processes other than reactance. Anti-SSB threat appeals can change attitudes toward one’s own behavior in a more healthful direction, while simultaneously eroding support for more restrictive SSB policies.",
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Anti-Sugar-Sweetened Beverage Messages Elicit Reactance : Effects on Attitudes and Policy Preferences. / Dillard, James; Kim, Jinyoung; Li, Shu Scott.

In: Journal of Health Communication, Vol. 23, No. 8, 03.08.2018, p. 703-711.

Research output: Contribution to journalArticle

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