Application of Azjen's theory of planned behavior to predict sunbathing, tanning salon use, and sunscreen use intentions and behaviors

Joel J. Hillhouse, Christine M. Adler, Joy Drinnon, Robert J. Turrisi

Research output: Contribution to journalReview article

95 Citations (Scopus)

Abstract

Ajzen's (1988) theory of planned behavior (TOPB) was used to examine psychological determinants of high-risk UV radiation exposure-related behaviors (sunbathing, tanning salon use, and sunscreen use). Undergraduates at a midsized southeastern university were assessed on their psychological and behavioral tendencies toward high-risk UV radiation exposure-related behaviors. The results generally supported the utility of the TOPB as an explanatory model for high-risk behavior. Attitudes were strongly associated with high-risk intentions (e.g., not utilize sunscreen, use salons), whereas subjective norms were less so. Perceived behavioral control was found to moderate the relationship among attitudes, norms, and intentions to sunbathe and tan at a salon. Implications for intervention strategies and future model building in this area are discussed.

Original languageEnglish (US)
Pages (from-to)365-378
Number of pages14
JournalJournal of Behavioral Medicine
Volume20
Issue number4
DOIs
StatePublished - Sep 22 1997

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Sunbathing
Tanning
Sunscreening Agents
Psychology
Risk-Taking
Economics

All Science Journal Classification (ASJC) codes

  • Psychology(all)
  • Psychiatry and Mental health

Cite this

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title = "Application of Azjen's theory of planned behavior to predict sunbathing, tanning salon use, and sunscreen use intentions and behaviors",
abstract = "Ajzen's (1988) theory of planned behavior (TOPB) was used to examine psychological determinants of high-risk UV radiation exposure-related behaviors (sunbathing, tanning salon use, and sunscreen use). Undergraduates at a midsized southeastern university were assessed on their psychological and behavioral tendencies toward high-risk UV radiation exposure-related behaviors. The results generally supported the utility of the TOPB as an explanatory model for high-risk behavior. Attitudes were strongly associated with high-risk intentions (e.g., not utilize sunscreen, use salons), whereas subjective norms were less so. Perceived behavioral control was found to moderate the relationship among attitudes, norms, and intentions to sunbathe and tan at a salon. Implications for intervention strategies and future model building in this area are discussed.",
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Application of Azjen's theory of planned behavior to predict sunbathing, tanning salon use, and sunscreen use intentions and behaviors. / Hillhouse, Joel J.; Adler, Christine M.; Drinnon, Joy; Turrisi, Robert J.

In: Journal of Behavioral Medicine, Vol. 20, No. 4, 22.09.1997, p. 365-378.

Research output: Contribution to journalReview article

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AU - Hillhouse, Joel J.

AU - Adler, Christine M.

AU - Drinnon, Joy

AU - Turrisi, Robert J.

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