Application of Bass Diffusion Theory to Simulate the Impact of Feedback and Word of Mouth on Occupants' Behavior in Commercial Buildings: An Agent-Based Approach

Mohammad Saeed Bastani, Somayeh Asadi, Chimay J. Anumba

Research output: Contribution to journalArticle

4 Scopus citations

Abstract

In their assumption of a static nature for occupants' energy-use characteristics, the conventional energy-simulation tools have failed to bring about a reliable prediction regarding changes in occupants' behavior and the resulting impact on energy consumption. Thus, this study investigated an agent-based approach to simulating the diffusion of energy-saving policies among the occupants and the related impact on energy consumption and emission production of commercial buildings. Two different strategies were implemented in the agent-based environment to track the changes in occupants' behavioral patterns and the consequential energy conservation by providing informational feedback to the occupants. Compared to the results obtained from energy-simulation software, the first model showed a 13% variation/reduction in building energy consumption from Year 1 to Year 3; the second model, inspired by Bass diffusion theory, showed 20% variation/reduction in the same period. The results indicate that the adoption of energy-saving policies or positive changes in occupants' behavioral patterns of energy use may follow Bass diffusion theory in simulation of product adoption. Also, the results of both agent-based models show that there is considerable potential in energy preservation and emission reduction by providing feedback to the occupants. However, the resulting word-of-mouth effect among the occupants had a stronger influence on persuading the occupants to save energy.

Original languageEnglish (US)
Article number04016013
JournalJournal of Architectural Engineering
Volume22
Issue number4
DOIs
StatePublished - Dec 1 2016

All Science Journal Classification (ASJC) codes

  • Civil and Structural Engineering
  • Architecture
  • Building and Construction
  • Visual Arts and Performing Arts

Fingerprint Dive into the research topics of 'Application of Bass Diffusion Theory to Simulate the Impact of Feedback and Word of Mouth on Occupants' Behavior in Commercial Buildings: An Agent-Based Approach'. Together they form a unique fingerprint.

  • Cite this