Assisting Mid-Atlantic wine industry stakeholders in developing consumer-centric marketing strategies: Internet survey results

Abigail Miller, Kathleen M. Kelley, Denise M. Gardner, Ramu Govindasamy, Jeffrey Hyde, Bradley Rickard, Karl Storchmann

Research output: Contribution to journalArticlepeer-review

Abstract

Two Internet surveys were administered to wine consumers in New Jersey, New York, and Pennsylvania. Purchasing frequencies, consumption occasions, and sources used to learn about wine were documented. National data are readily available; however, the study discussed in this article focused on Mid-Atlantic consumers, whose behaviors and attitudes were not well understood. These data provide Extension personnel in the region with the ability to better inform industry members about their clientele and help them develop marketing strategies that appeal to local wine drinkers.

Original languageEnglish (US)
Article number1RIB5
JournalJournal of Extension
Volume56
Issue number1
StatePublished - Feb 1 2018

All Science Journal Classification (ASJC) codes

  • Education

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