TY - JOUR
T1 - Assisting Mid-Atlantic wine industry stakeholders in developing consumer-centric marketing strategies
T2 - Internet survey results
AU - Miller, Abigail
AU - Kelley, Kathleen M.
AU - Gardner, Denise M.
AU - Govindasamy, Ramu
AU - Hyde, Jeffrey
AU - Rickard, Bradley
AU - Storchmann, Karl
PY - 2018/2/1
Y1 - 2018/2/1
N2 - Two Internet surveys were administered to wine consumers in New Jersey, New York, and Pennsylvania. Purchasing frequencies, consumption occasions, and sources used to learn about wine were documented. National data are readily available; however, the study discussed in this article focused on Mid-Atlantic consumers, whose behaviors and attitudes were not well understood. These data provide Extension personnel in the region with the ability to better inform industry members about their clientele and help them develop marketing strategies that appeal to local wine drinkers.
AB - Two Internet surveys were administered to wine consumers in New Jersey, New York, and Pennsylvania. Purchasing frequencies, consumption occasions, and sources used to learn about wine were documented. National data are readily available; however, the study discussed in this article focused on Mid-Atlantic consumers, whose behaviors and attitudes were not well understood. These data provide Extension personnel in the region with the ability to better inform industry members about their clientele and help them develop marketing strategies that appeal to local wine drinkers.
UR - http://www.scopus.com/inward/record.url?scp=85042430655&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=85042430655&partnerID=8YFLogxK
M3 - Article
AN - SCOPUS:85042430655
VL - 56
JO - Journal of Extension
JF - Journal of Extension
SN - 1077-5315
IS - 1
M1 - 1RIB5
ER -