Autonomous teams and new product development

Peerasit Patanakul, Jiyao Chen, Gary S. Lynn

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

How should a company organize a project team to develop new products? This study examined the relative effectiveness of four types of team structures by comparing the performance of 559 development projects in terms of development cost, new product development speed, and product commercial success. The results indicate that in general, autonomous team structure is superior to other team structures, especially in dealing with high technology projects or developing radical innovation products.

Original languageEnglish (US)
Title of host publicationPICMET '08 - 2008 Portland International Center for Management of Engineering and Technology, Proceedings Technology Management for a Sustainable Economy
Pages1214-1223
Number of pages10
DOIs
StatePublished - Sep 30 2008
Event2008 Portland International Center for Management of Engineering and Technology, Technology Management for a Sustainable Economy, PICMET '08 - Cape Town, South Africa
Duration: Jul 27 2008Jul 31 2008

Publication series

NamePICMET: Portland International Center for Management of Engineering and Technology, Proceedings

Other

Other2008 Portland International Center for Management of Engineering and Technology, Technology Management for a Sustainable Economy, PICMET '08
CountrySouth Africa
CityCape Town
Period7/27/087/31/08

All Science Journal Classification (ASJC) codes

  • Business, Management and Accounting(all)
  • Management of Technology and Innovation
  • Strategy and Management
  • Management Science and Operations Research

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