Awe and Stereotypes: Examining Awe as an Intervention against Stereotypical Media Portrayals of African Americans

Katherine R. Dale, Sophie H. Janicke-Bowles, Arthur A. Raney, Mary Beth Oliver, Laura Kate Huse, Jacob Lopez, Abigail Reed, Jonmichael Seibert, Danyang Zhao

Research output: Contribution to journalArticle

Abstract

Previous research has shown the harmful effects of stereotypical messages on viewers, including increased negative attitudes toward outgroup members. In contrast, positive or counter-stereotypical portrayals can lead to less prejudiced attitudes toward outgroup members; however, these kinds of portrayals are not always easy to come by. As a result, alternative methods for combating the effects of stereotypical messages are necessary. The current study examined the ability of self-transcendent emotions, specifically awe, to reduce the negative effects of stereotypical portrayals of African American men. Contrary to expectations, results showed that participants who watched an awe-inducing video before a stereotypical video reported more negative explicit attitudes toward African Americans compared to those in control conditions.

Original languageEnglish (US)
JournalCommunication Studies
DOIs
StateAccepted/In press - Jan 1 2020

All Science Journal Classification (ASJC) codes

  • Communication

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    Dale, K. R., Janicke-Bowles, S. H., Raney, A. A., Oliver, M. B., Huse, L. K., Lopez, J., Reed, A., Seibert, J., & Zhao, D. (Accepted/In press). Awe and Stereotypes: Examining Awe as an Intervention against Stereotypical Media Portrayals of African Americans. Communication Studies. https://doi.org/10.1080/10510974.2020.1754264