Previous research has shown the harmful effects of stereotypical messages on viewers, including increased negative attitudes toward outgroup members. In contrast, positive or counter-stereotypical portrayals can lead to less prejudiced attitudes toward outgroup members; however, these kinds of portrayals are not always easy to come by. As a result, alternative methods for combating the effects of stereotypical messages are necessary. The current study examined the ability of self-transcendent emotions, specifically awe, to reduce the negative effects of stereotypical portrayals of African American men. Contrary to expectations, results showed that participants who watched an awe-inducing video before a stereotypical video reported more negative explicit attitudes toward African Americans compared to those in control conditions.
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