Bank and Product Selection: Hong Kong

Erdener Kaynak, Orsay Kucukemiroglu

Research output: Contribution to journalArticle

56 Scopus citations

Abstract

Banks increasingly need to apply marketing techniques; the first thing they must do is establish what their customers want.

Original languageEnglish (US)
Pages (from-to)3-16
Number of pages14
JournalInternational Journal of Bank Marketing
Volume10
Issue number1
DOIs
StatePublished - Jan 1 1992

All Science Journal Classification (ASJC) codes

  • Marketing

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