Bank and Product Selection: Hong Kong

Erdener Kaynak, Orsay Kucukemiroglu

Research output: Contribution to journalArticle

56 Citations (Scopus)

Abstract

Banks increasingly need to apply marketing techniques; the first thing they must do is establish what their customers want.

Original languageEnglish (US)
Pages (from-to)3-16
Number of pages14
JournalInternational Journal of Bank Marketing
Volume10
Issue number1
DOIs
StatePublished - Jan 1 1992

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Hong Kong
Marketing

All Science Journal Classification (ASJC) codes

  • Marketing

Cite this

Kaynak, Erdener ; Kucukemiroglu, Orsay. / Bank and Product Selection : Hong Kong. In: International Journal of Bank Marketing. 1992 ; Vol. 10, No. 1. pp. 3-16.
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Bank and Product Selection : Hong Kong. / Kaynak, Erdener; Kucukemiroglu, Orsay.

In: International Journal of Bank Marketing, Vol. 10, No. 1, 01.01.1992, p. 3-16.

Research output: Contribution to journalArticle

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