Banner advertisement pricing, measurement, and pretesting practices perspectives from interactive agencies

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English (US)
Title of host publication	Advertising, Promotion, and New Media
Publisher	Taylor and Francis
Pages	201-214
Number of pages	14
ISBN (Electronic)	9781315706672
ISBN (Print)	9780765613158
State	Published - Mar 26 2015

All Science Journal Classification (ASJC) codes

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title = "Banner advertisement pricing, measurement, and pretesting practices perspectives from interactive agencies",

author = "Fuyuan Shen",

year = "2015",

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