Banner advertisement pricing, measurement, and pretesting practices perspectives from interactive agencies

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish (US)
Title of host publicationAdvertising, Promotion, and New Media
PublisherTaylor and Francis
Number of pages14
ISBN (Electronic)9781315706672
ISBN (Print)9780765613158
StatePublished - Mar 26 2015

All Science Journal Classification (ASJC) codes

  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)
  • Medicine(all)

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