The advertisements that we watch-whether we hate them or enjoy them-give us more than information about products and services, prices and availabilities. Like other media, advertisements give us information about our world. They signal what’s important and what’s not. They work to create social meaning for consumer objects by telling us what’s desirable, and who should desire what. Based on what, how, and when we consume, they tell us who we are.
All Science Journal Classification (ASJC) codes
- Social Sciences(all)
- Economics, Econometrics and Finance(all)
- Business, Management and Accounting(all)