Behind the green curtain: Constructing the green consumer with contemporary environmental advertising

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

The advertisements that we watch-whether we hate them or enjoy them-give us more than information about products and services, prices and availabilities. Like other media, advertisements give us information about our world. They signal what’s important and what’s not. They work to create social meaning for consumer objects by telling us what’s desirable, and who should desire what. Based on what, how, and when we consume, they tell us who we are.

Original languageEnglish (US)
Title of host publicationThe Routledge Companion to Advertising and Promotional Culture
PublisherTaylor and Francis
Pages420-434
Number of pages15
ISBN (Electronic)9781135095574
ISBN (Print)9780415888011
DOIs
StatePublished - Jan 1 2013

All Science Journal Classification (ASJC) codes

  • Social Sciences(all)
  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)

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