Beyond Facebook: The generalization of social networking site measures

Lisa Jo Elliott, Vera Polyakova

Research output: Contribution to journalArticle

3 Scopus citations

Abstract

Purpose Previous research on social networking sites (SNSs) suggests several factors that contribute to SNS use. However, the factors were specific to a particular website. We wished to know if similar factors could predict the use of a new SNS in terms of usefulness and satisfaction with the goal of creating factors that would generalize across SNSs. Results Participants reported their SNS Diet and performed five tasks using a new SNS. Then, participants reported which of the five tasks was most frustrating. Participants also reported if the usefulness of the SNS would affect their future use of the site. Participants with a high SNS Diet used SNSs once a day or more. The SNS Diet was predictive of a participant's satisfaction rating and a participant's perception of usefulness. Conclusion The differences suggest that different groups of social networking users will respond differently based on their SNS Diet. This study finds support for both the Rational Actor Perspective and the Web Acceptance Model. We outline a new continuous measure of SNS use which generalizes across different social networks.

Original languageEnglish (US)
Pages (from-to)163-170
Number of pages8
JournalComputers in Human Behavior
Volume33
DOIs
StatePublished - Apr 1 2014

All Science Journal Classification (ASJC) codes

  • Arts and Humanities (miscellaneous)
  • Human-Computer Interaction
  • Psychology(all)

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