Beyond Internationalization Multicultural Education in the Professional Writing Contact Zone

Research output: Contribution to journalReview article

11 Scopus citations

Abstract

To bridge the gap between composition and professional communication studies, we should add multiculturalism to the widely accepted international perspective in professional communication instruction, thus transforming the classroom into a contact zone (Pratt). The practical necessity of intercultural communication in a global marketplace necessitates internationalization. The international perspective, accounting for the heterogeneity of the technical communication audience, focuses on audience analysis and leads us to encourage students to learn about the multiple, cultural layers of audience. A multicultural perspective, however, can teach students of professional communication about the complex relationship between language and ideology and the underlying forces that shape and reflect the ways we use language. Multiculturalism's critical component provides insights into the structures and ideologies of domination/subordination and provides students with the linguistic, intellectual, and moral tolls for resisting fear and prejudices. Likewise, the international perspective in professional communication can inform issues of audience analysis in composition.

Original languageEnglish (US)
Pages (from-to)427-448
Number of pages22
JournalJournal of Business and Technical Communication
Volume13
Issue number4
DOIs
StatePublished - Jan 1 1999

All Science Journal Classification (ASJC) codes

  • Business and International Management
  • Communication
  • Business, Management and Accounting(all)

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