Beyond use: Understanding evaluation's influence on attitudes and actions

Gary T. Henry, Melvin M. Mark

Research output: Contribution to journalArticlepeer-review

182 Scopus citations

Abstract

Although use is a core construct in the field of evaluation, neither the change processes through which evaluation affects attitudes, beliefs, and actions, nor the interim outcomes that lie between the evaluation and its ultimate goal-social betterment-have been sufficiently developed. We draw a number of these change mechanisms, such as justification, persuasion, and policy diffusion, from the social science research literature, and organize them into a framework that has three levels: individual, interpersonal, and collective. We illustrate how these change processes can be linked together to form "pathways" or working hypotheses that link evaluation processes to outcomes that move us along the road toward the goal of social betterment. In addition, we join with Kirkhart (2000) in moving beyond use, to focus our thinking on evaluation influence. Influence, combined with the set of mechanisms and interim outcomes presented here, offers a better way for thinking about, communicating, and adding to the evidence base about the consequences of evaluation and the relationship of evaluation to social betterment.

Original languageEnglish (US)
Pages (from-to)293-314
Number of pages22
JournalAmerican Journal of Evaluation
Volume24
Issue number3
DOIs
StatePublished - Sep 2003

All Science Journal Classification (ASJC) codes

  • Business and International Management
  • Social Psychology
  • Health(social science)
  • Education
  • Sociology and Political Science
  • Strategy and Management

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