Bolstering organizational identity, commitment, and citizenship behaviors through the process of inoculation

Michel M. Haigh, Michael Pfau

Research output: Contribution to journalArticlepeer-review

10 Scopus citations

Abstract

Purpose - The purpose of this study is to examine whether organizational identity, commitment, and organizational citizenship behaviors (OCBs) can be bolstered through the use of inoculation treatments. Design/methodology/approach - A four-phase experiment with 317 subjects was conducted in a laboratory setting to determine if inoculation messages could bolster organizational attitudes manifested in organizational identity and commitment, as well as citizenship behaviors. Findings - Results show that organizational identity, organizational commitment, and certain OCBs can be strengthened through internal communication. Research limitations/implications - Small effect sizes are a limitation, but they are very common in persuasion research. Originality/value - This article adds to the literature on organizational identity, commitment, and OCBs. It demonstrates that inoculation can be used to bolster these employee attitudes, which had not been examined before.

Original languageEnglish (US)
Pages (from-to)295-316
Number of pages22
JournalInternational Journal of Organizational Analysis
Volume14
Issue number4
DOIs
StatePublished - Nov 1 2006

All Science Journal Classification (ASJC) codes

  • Strategy and Management
  • Organizational Behavior and Human Resource Management

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