The Brazilian population of 210 million people are concentrated along the cost, in the northeast, south and southeast regions. In the countryside, we find a population where information, information and communication technologies, and education are harder to access. Yet, from 2000 to 2014 the number of students in higher education rose from 2.6 million to 7.8 million. These numbers were divided between on campus courses (presencialmente) with 83% of enrollments, and open and distance learning (ODL) with 17%. The majority of ODL courses were offered by the private sector. Still, public sector ODL achieved an enrollment growth of 93.9% between 2005 and 2009. This decreased to 19% for the following five years. The rise and fall in public sector ODL enrollments is connected to Open University of Brazil system (Universidade Aberta do Brasil or UAB), whose importance is the subject of this commentary.