Building Blocks: Ten key roles of B-to-B corporate marketing

Atlee Valentine Pope, Ralph A. Oliva

Research output: Contribution to journalArticle

Original languageEnglish (US)
Pages (from-to)22-28
Number of pages7
JournalMarketing Management
Volume21
Issue number4
Publication statusPublished - Dec 1 2012

All Science Journal Classification (ASJC) codes

  • Business and International Management
  • Marketing

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