Business-to-business marketing: Looking back, looking forward

Rajdeep Grewal, Gary L. Lilien

Research output: Chapter in Book/Report/Conference proceedingChapter

24 Scopus citations
Original languageEnglish (US)
Title of host publicationHandbook of Business-to-Business Marketing
PublisherEdward Elgar Publishing Ltd.
Pages3-12
Number of pages10
ISBN (Print)9781849801423
DOIs
StatePublished - Jan 1 2012

All Science Journal Classification (ASJC) codes

  • Business, Management and Accounting(all)
  • Economics, Econometrics and Finance(all)

Cite this

Grewal, R., & Lilien, G. L. (2012). Business-to-business marketing: Looking back, looking forward. In Handbook of Business-to-Business Marketing (pp. 3-12). Edward Elgar Publishing Ltd.. https://doi.org/10.4337/9781781002445.00008