Can you leap across the E-business band gap?

Research output: Contribution to journalArticle

Abstract

A good start is half the battle, unless it keeps you from winning in the finish.

Original languageEnglish (US)
Pages (from-to)48
Number of pages1
JournalMarketing Management
Volume8
Issue number4
StatePublished - Dec 1999

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Electronic business

All Science Journal Classification (ASJC) codes

  • Business and International Management
  • Marketing

Cite this

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title = "Can you leap across the E-business band gap?",
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pages = "48",
journal = "Marketing Management",
issn = "1061-3846",
publisher = "American Marketing Association",
number = "4",

}

Can you leap across the E-business band gap? / Oliva, Ralph Angelo.

In: Marketing Management, Vol. 8, No. 4, 12.1999, p. 48.

Research output: Contribution to journalArticle

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