Celebrity-brand congruence analysis

Wayne Desarbo, Richard A. Harshman

Research output: Contribution to journalArticlepeer-review

46 Scopus citations
Original languageEnglish (US)
Pages (from-to)17-52
Number of pages36
JournalCurrent Issues and Research in Advertising
Volume8
Issue number1
DOIs
StatePublished - Jan 1 1985

All Science Journal Classification (ASJC) codes

  • Marketing

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