Challenging the common practice of PowerPoint at an institution: Lessons from instructors

Kathryn A. Neeley, Michael Alley, Christine G. Nicometo, Leslie C. Srajek

Research output: Contribution to journalArticle

6 Scopus citations

Abstract

Explores how to have a technical community adopt a new communication strategy that challenges the common practice of PowerPoint. Reveals the sources of resistance to that communication strategy. Finds that resistance is diminished when learners see the strategy being used effectively by someone with credibility in that learner?s community.

Original languageEnglish (US)
Pages (from-to)346-360
Number of pages15
JournalTechnical Communication
Volume56
Issue number4
StatePublished - Nov 1 2009

All Science Journal Classification (ASJC) codes

  • Communication
  • Social Sciences (miscellaneous)

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