Changing competitive dynamics in network industries: An exploration of sun microsystems' open systems strategy

Raghu Garud, Arun Kumaraswamy

Research output: Contribution to journalArticle

250 Scopus citations

Abstract

An integral part of competition is to deny rivals access to proprietary technical knowledge. Yet, Sun Microsystems provides rivals easy access to its technical knowledge and encourages them to enter its workstation market. This paper employs theoretical insights on technological systems and network externalities to understand Sun's open systems strategy. The paper also explores the changing nature of competition in network industries–industries characterized by network externalities and built around technological systems.

Original languageEnglish (US)
Pages (from-to)351-369
Number of pages19
JournalStrategic Management Journal
Volume14
Issue number5
DOIs
StatePublished - Jul 1993

All Science Journal Classification (ASJC) codes

  • Business and International Management
  • Strategy and Management

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