Changing from enrollment-challenged to resource-challenged

Results of a five year enrollment strategy

Research output: Chapter in Book/Report/Conference proceedingConference contribution

2 Citations (Scopus)

Abstract

Many engineering technology programs across the country have been experiencing declining enrollments for the past decade. Although there are periodic increases at individual institutions, typically these are due to temporary external programs such as educational retraining for unemployed/displaced workers. These increases are generally short-lived and decreased enrollments continue. Our school, a small 4-year liberal arts institution with engineering and engineering technology programs, has shown a similar trend with the more dramatic decreases in the associate degree engineering technology programs. Faced with concerns for the viability of our technology programs and a clear understanding that our current methods of recruitment were not meeting our needs, we developed a multifaceted enrollment strategy. Our approach included programmatic review, alignment of advertising to student trends, and new sources of recruitment. This work will detail our enrollment strategy and the concomitant results over a five year time frame that led to an enrollment increase in our engineering technology program such that it is currently the largest program at our institution. This rapid increase has changed our focus from program viability to a resource challenged environment (classroom space and faculty) where we are now pressed to enact more stringent enrollment controls.

Original languageEnglish (US)
Title of host publication119th ASEE Annual Conference and Exposition
PublisherAmerican Society for Engineering Education
ISBN (Print)9780878232413
StatePublished - 2012
Event119th ASEE Annual Conference and Exposition - San Antonio, TX, United States
Duration: Jun 10 2012Jun 13 2012

Other

Other119th ASEE Annual Conference and Exposition
CountryUnited States
CitySan Antonio, TX
Period6/10/126/13/12

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Engineering technology
Marketing
Students

All Science Journal Classification (ASJC) codes

  • Engineering(all)

Cite this

Shull, P. J. (2012). Changing from enrollment-challenged to resource-challenged: Results of a five year enrollment strategy. In 119th ASEE Annual Conference and Exposition American Society for Engineering Education.
Shull, Peter J. / Changing from enrollment-challenged to resource-challenged : Results of a five year enrollment strategy. 119th ASEE Annual Conference and Exposition. American Society for Engineering Education, 2012.
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Shull, PJ 2012, Changing from enrollment-challenged to resource-challenged: Results of a five year enrollment strategy. in 119th ASEE Annual Conference and Exposition. American Society for Engineering Education, 119th ASEE Annual Conference and Exposition, San Antonio, TX, United States, 6/10/12.

Changing from enrollment-challenged to resource-challenged : Results of a five year enrollment strategy. / Shull, Peter J.

119th ASEE Annual Conference and Exposition. American Society for Engineering Education, 2012.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

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Shull PJ. Changing from enrollment-challenged to resource-challenged: Results of a five year enrollment strategy. In 119th ASEE Annual Conference and Exposition. American Society for Engineering Education. 2012